Participants
13 nonprofit organizations
63 pro bono volunteers
Survey Results
100% of nonprofits felt confident that their deliverable would address their organizational challenge
100% of volunteers said this was an opportunity to apply their professional skills in a new context
100% of nonprofits rated their volunteers as “excellent” in the following competencies: professionalism, commitment, empathy, competence, and collaboration
97% of participants - both nonprofits and pro bono volunteers - would recommend Impact Day
80% of volunteers gained new knowledge of nonprofit sector challenges
60% of volunteers plan to continue working with their nonprofit client in addition to their Impact Day commitment
Deliverables
A strong foundation for the organization’s rebranding efforts including selecting a logo, brand colors, and development of a roll-out strategy
Structured recommendations and an outline for a marketing plan to attract more business partners
Created a punch list of support items - a template, a framework for a marketing & communications calendar, a process for capturing case studies - and a priority list to support implementation post-Impact Day
Finalized primary & secondary archetypes to use as the foundation for the organization’s positioning and visual identity
Designed new graphics for organization’s website as well as recommendations for website redesign
Actionable social media guide inclusive of an audit of current social presence and best practices of marketing on social channels